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Founded in 1954, BURGER KING® WORLDWIDE (NYSE: BKW) is the second largest fast food hamburger chain in the world.
The original HOME OF THE WHOPPER®, more than 12,600 BURGER KING® restaurants serve over 11 million guests in 83 countries and territories every day. Approximately 95 percent of BURGER KING® restaurants globally are owned and operated by independent franchisees – 100% in the UK.
In the UK and Ireland, our belief is simple: we are deeply passionate about the great taste of our flame-grilled burgers, creating the best restaurant experience and innovative food for all our customers. Talented people and a profitable franchise system are at the heart of our growth and success, as is the ability to anticipate and meet the needs of our customers and stakeholders. We take a responsible approach to commercial communications to support parents in making the right diet and lifestyle choices for their children.
As such, we have signed up to the EU Pledge, a voluntary initiative from leading food and beverage companies to change the way they advertise to children. The EU Pledge programme is endorsed and supported by the World Federation of Advertisers. We have pledged that 100 percent of national television, print and internet advertising in the EU primarily directed to children under 12 years old will be for kids’ meals that meet the company’s nutritional criteria. We are also committed to finding new ways of informing customers about our products and have been rolling out calorie labels on our menu boards in the UK from September 2012 as part of our commitment to the Department of Health’s Public Health Responsibility Deal.
In addition, a number of BURGER KING® restaurants in Ireland are trialling calorie labelling as part of our new look menu boards.